Wholesale Flowers for Florists & Trade Buyers

Loffler Florals has been supplying florists and wholesale buyers across Victoria for years - built on a straightforward premise: consistent quality, reliable supply, and a direct relationship with the person growing and sourcing the product.

Daniel supplies a premium range of cut flowers, Australian & South African natives and specialty dahlias to trade customers across regional Victoria and the major metropolitan markets. If you're a florist who takes quality seriously, this is worth a conversation.

Why Florists Choose Loffler Florals

Our Range of Natives

A Genuine Point of Difference, Loffler Florals carries one of the most considered ranges of Australian and South African natives available direct from the Western Districts. Banksias, proteas, leucadendrons, billy buttons and seasonal varieties that give your arrangements texture, longevity and something your competitors aren't offering. Natives from a grower who knows them - not picked off a wholesale catalogue.

Specialty Dahlias

In season during the summer and autumn months, wholesale customers get access to carefully selected cultivars that aren't available through conventional wholesale channels. Varieties chosen for stem quality, visual impact and performance, not just volume.

Locally Grown & Sourced

Florals that haven't travelled across the country before it reaches your studio. Fresher stems, longer vase life, and a provenance story you can actually tell your customers.

 Reliable & Direct Supply

No call centres. No intermediaries. Daniel manages his wholesale accounts personally, which means you hear about availability changes directly, you can ask questions and get answers, and you're dealing with someone who treats your business as seriously as his own.

  • Australian & South African Natives

    A standout range including banksias, proteas, leucadendrons, billy buttons and seasonal varieties.

  • Dahlias

    An extensive range during peak season (late summer through autumn), including dinner plates, decoratives and carefully selected cultivars.

  • Seasonal Cut Flowers & Foliage

    A broad range of colour palettes, stem types and price points to complement and complete your arrangements.

Seasonal Bouquet of dahlias & hydrangeas

Who We Work With

Loffler Florals wholesale supply suits:

  • Independent florists in regional Victoria, particularly the Western Districts and surrounds
  • Metropolitan florists in Melbourne, Sydney and Adelaide looking for a grower-direct relationship
  • Event and wedding florists with high seasonal volume requirements
  • Businesses with ongoing corporate flower needs

We're selective about the accounts we take on - because we'd rather do fewer well than overpromise and underdeliver.

Apply For a Wholesale Account Below
Daniel in the dahlia field

Pricing & Terms

Wholesale pricing is available to approved trade customers and discussed directly with Daniel as part of the account setup process. Minimum order volumes and delivery schedules are agreed at the account level.

Apply For a Wholesale Account Below

Apply for a Wholesale Account

Complete the form to apply for an account.